Jue is a Baijiu packaging design inspired by Chinese spring festival and peking opera mask. Baijiu is a Chinese alcoholic beverage made from grain. It is a strong distilled spirit, generally 52% alcohol by volume.
Design Elements
Chinese Festival
Peking Opera Mask
Chinese Calligraphy
Chinese Literature
角 jué
1. In Chinese culture, it means different roles Peking Opera. It also include sheng(生), dan(旦), jing(净), mo(末) and chou(丑). Chinese use different colors on mask to represent different characters and their personalities.
2. Long time ago, In ancient China, it also represented as a container to filled liquour.